Effective Date: March 31, 2024
This Consumer Health Data Privacy Notice describes how FALSE ALARM LLC may handle consumer health information that customers voluntarily provide when communicating with us about a product, submitting a product concern, requesting customer assistance, or taking part in an activity or event organized by our business. This notice is intended to address information that may be considered consumer health data under applicable privacy laws and should be read together with any other privacy policies or notices that govern our website, services, or retail activities.
FALSE ALARM LLC is an independent retailer that offers authentic products from selected brands, including fairlife products. We are independently operated and are not affiliated with, owned by, or operated by fairlife.
Consumer health data may include personal information that can reasonably be associated with an identifiable person and that provides insight into an individual’s physical or mental health, medical circumstances, symptoms, conditions, dietary or health-related needs, or similar information. Information that is not ordinarily considered health information may also become consumer health data depending on the circumstances in which it is provided to us.
Information Customers May Provide
When a customer contacts us about a product issue, we may receive information needed to understand the situation and provide an appropriate response. This can include details about the product involved, when and how it was purchased or used, the circumstances surrounding its use, and observations or concerns relating to the product.
Customers may voluntarily provide additional information when it is relevant to a reported concern. Such information could include food allergies, sensitivities, dietary limitations, medications, disabilities, symptoms, physical reactions, or other circumstances relating to the customer’s health. If a customer reports a reaction, the information provided may include the nature of the reaction, when it occurred, how long it continued, and other relevant circumstances. We may also ask about other foods, beverages, supplements, or products consumed or used around the same time when that information may help us understand the reported situation.
Information supplied by customers may also allow us to make reasonable assessments related to the circumstances described in a product concern. We may create aggregated or deidentified information for legitimate business purposes. When information is deidentified, we take reasonable steps intended to keep it from being connected back to an identifiable person.
Use of Consumer Health Information
Consumer health data may be used to receive and manage customer inquiries, document reported product concerns, investigate circumstances, and communicate with customers about their submissions. We may contact a customer to request additional information when it is reasonably necessary to understand a concern or determine an appropriate response.
We may also use relevant information for internal business administration, customer service improvement, identifying patterns in reported concerns, maintaining appropriate records, protecting our systems, preventing suspected fraudulent or unlawful conduct, and meeting applicable legal obligations. If a customer participates in an event or activity operated by us and voluntarily requests health-related assistance or an accommodation, relevant information may be used to provide the requested support.
How Information Is Obtained
Consumer health information is generally received directly from the individual who chooses to provide it. It may be submitted through customer service communications, our website, product concern forms, email, telephone conversations, or other voluntary interactions with our business. In some circumstances, information may be provided by an individual who is authorized to communicate with us on another person’s behalf.
We do not intentionally request health information that is unrelated to the reason for a customer’s communication. Customers are encouraged to provide only information that is reasonably relevant and necessary for us to address their inquiry or concern.
Disclosure to Service Providers and Other Parties
We may share consumer health data with vendors, contractors, and service providers that assist us with legitimate business operations. Depending on the circumstances, these providers may support customer service, communications, information technology, data protection, record management, professional services, or other functions required to operate our retail business.
Where appropriate, service providers are expected to handle information in accordance with applicable agreements and requirements and only for purposes consistent with the services they provide to us.
Consumer health information may also be disclosed when necessary to comply with applicable law. This can include responding to lawful requests, court orders, government inquiries, regulatory obligations, or valid requests from law enforcement or other authorized public agencies. We may additionally disclose information when reasonably necessary to protect our rights, property, business systems, customers, personnel, or other individuals.
If FALSE ALARM LLC becomes involved in a corporate transaction, consumer health information may be transferred or disclosed as part of that transaction where legally permitted. Examples may include a merger, acquisition, financing, restructuring, sale of assets, or another comparable business transaction.
We do not sell consumer health data in exchange for monetary payment.
Privacy Choices and Rights
Privacy rights concerning consumer health data depend on applicable law and the customer’s location. Where provided by law, customers may have the right to ask whether we collect or disclose certain consumer health information, request access to information maintained about them, obtain information in a portable format, request correction of inaccurate information, or ask that eligible information be deleted.
Certain jurisdictions may also provide rights to limit or opt out of particular types of processing or disclosure. Where processing is based on consent, applicable law may provide the ability to withdraw that consent. The rights available to an individual, as well as any applicable exceptions, may differ according to the relevant privacy laws.
Requests will be reviewed based on the laws applicable to the person making the request and the circumstances involved.
Privacy Request Process
Customers who wish to exercise an applicable privacy right may contact FALSE ALARM LLC using the contact information provided below. To protect personal information, we may need to verify the identity or authority of the person submitting a request before taking certain actions.
We will review eligible requests and provide a response within the timeframe required by applicable law. When permitted by law, additional time may be available for responding to complicated requests. If an extension is necessary and legally permitted, any required notification will be provided.
If a request cannot be completed, we will provide an explanation when required by law. Where an applicable privacy law provides a right to appeal, a customer may contact us to request further review of the decision. Appeals will be handled in accordance with the requirements applicable to the request.
Third-Party Services
Our website or online services may include functionality provided by third parties. We take reasonable measures designed to reduce the possibility of third parties using our services to collect consumer health information over time across unrelated websites or online services. Third-party websites and services that customers choose to visit independently may operate under separate privacy practices. Customers should review the privacy notices of those services before providing personal or health-related information.
Security Measures
FALSE ALARM LLC maintains reasonable administrative, technical, and physical safeguards intended to protect consumer health data from unauthorized access, misuse, alteration, disclosure, loss, or destruction. The safeguards applied are designed to take into account the type and sensitivity of the information involved.
No electronic storage or transmission method can provide an absolute guarantee of security. While we take reasonable steps to safeguard information, no organization can completely eliminate all potential security threats. If a security incident involving consumer health data occurs and applicable law requires notification, we will provide notice in accordance with the required procedures and timeframe.
Updates to This Notice
We may modify this Consumer Health Data Privacy Notice when our business practices, technology, legal requirements, or privacy obligations change. When appropriate, we will revise the effective date and provide any additional notice required by law. Customers are encouraged to review this notice periodically to remain aware of how consumer health data may be collected, used, disclosed, and protected.
Contact Information
Questions or requests concerning this Consumer Health Data Privacy Notice or the handling of consumer health data may be directed to FALSE ALARM LLC.
Email: fairliferetailer@gmail.com
Phone: 1-800-648-5415
6244 CASTLEGATE DR W APT 9307
CASTLE ROCK CO 80108
US