Effective Date: January 31, 2026
FALSE ALARM LLC operates as an independent retailer providing authentic products from selected brands, including fairlife products. We recognize the importance of protecting personal information and are committed to treating customer data with care and responsibility. This Privacy Policy explains the types of information we may collect, how that information may be used, the circumstances in which it may be shared, and the measures we take to protect it when you visit our website, place an order, communicate with us, or otherwise interact with our retail services.
FALSE ALARM LLC is independently operated and is not affiliated with, owned by, or operated by fairlife. Any references to fairlife, its products, trademarks, or other brand identifiers are made only to describe products offered through our independent retail business.
Information We Receive
The information we collect depends on how you interact with our website and services. When you place an order, create an account, contact customer support, request assistance, or otherwise communicate with us, you may provide information such as your name, email address, telephone number, billing details, shipping information, order information, account details, and other information needed to complete a requested transaction or respond to your inquiry.
We may also receive information that you voluntarily submit when participating in surveys, promotions, communications, customer feedback activities, or other interactions with our business.
Certain information may be collected automatically when you visit or use our website. This can include your internet protocol address, browser and operating system details, device characteristics, pages viewed, website navigation activity, referring pages, approximate geographic information, and other technical data concerning how you interact with our online services.
We may use cookies, pixels, analytics technologies, and similar tools to collect some of this information. We may also receive limited information from companies that provide services to us, such as payment processing, website hosting, analytics, order fulfillment, customer support, fraud detection, or other operational functions.
How We Use Information
Personal information may be used to operate and administer our retail business and to provide the services customers request. This includes processing purchases, confirming transactions, preparing orders, coordinating shipment and delivery, responding to customer questions, managing returns and refunds, maintaining accounts, and providing customer service.
We may also use information to improve our website, evaluate customer interactions, troubleshoot technical problems, maintain system functionality, prevent fraudulent or unauthorized activity, protect our business and customers, enforce applicable terms and policies, and meet legal or regulatory obligations.
Where legally permitted, we may use contact information to provide updates about products, services, promotions, or other communications that may be relevant to customers. Promotional messages will generally include a way to unsubscribe. Customers may choose to stop receiving marketing communications by using the available unsubscribe option or by contacting us directly.
Cookies and Website Technologies
Our website may rely on cookies and comparable technologies to support basic functionality, maintain preferences, analyze website activity, improve performance, and assist with advertising or measurement activities. Some technologies may be provided or operated by third-party service providers.
Information collected through these technologies may include browser and device characteristics, pages visited, session information, interactions, and general usage patterns. Certain cookies may be necessary for website functions, while others may help us understand how visitors use our services or improve the relevance of website content.
Depending on your browser and location, you may have options for controlling certain cookies through browser settings or available privacy controls. Restricting cookies may affect some website features or prevent certain functions from operating as intended.
Sharing of Personal Information
We may provide personal information to third parties when doing so is reasonably necessary to operate our business or deliver services requested by customers. These parties may include payment companies, shipping and fulfillment providers, website and hosting providers, technology vendors, analytics services, customer service providers, marketing service companies, professional advisers, and other contractors supporting our operations.
Service providers generally receive only information reasonably necessary for the functions they perform. We expect appropriate handling of personal information in accordance with applicable contractual requirements and privacy obligations.
Information may also be disclosed when required or permitted by law, including in response to valid legal processes, court orders, governmental requests, regulatory requirements, or lawful requests from public authorities. We may disclose information when reasonably necessary to protect our rights, property, systems, customers, employees, or other individuals.
If our business undergoes a merger, acquisition, financing, restructuring, sale of assets, or another comparable corporate transaction, personal information may be transferred or disclosed as part of that transaction where permitted by applicable law.
We do not permit service providers to use personal information supplied for our business operations for unrelated purposes except where such use is authorized, legally required, or otherwise permitted by applicable law.
Protecting Personal Information
We maintain reasonable administrative, technical, and organizational safeguards designed to reduce the risk of unauthorized access, misuse, alteration, disclosure, loss, or destruction of personal information. Security measures may include access restrictions, internal procedures, monitoring practices, and other safeguards appropriate to the information handled.
Despite these precautions, no website, communication method, electronic transmission, or storage system can guarantee absolute security. Customers should take reasonable precautions to protect their devices, passwords, and account information. If you believe that information associated with your account or interaction with our services may have been compromised, we encourage you to contact us promptly.
Retention of Information
Personal information is retained for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet legitimate business, operational, legal, and regulatory needs. Retention periods may differ depending on the type of information and the reason it was obtained.
Information may be retained to complete transactions, provide services, maintain financial and business records, resolve disputes, enforce agreements, prevent fraud, or comply with applicable legal requirements. When information is no longer needed, we may delete, anonymize, or securely dispose of it in accordance with applicable requirements and our operational practices.
Privacy Rights
Privacy rights vary according to applicable law and the location of the individual. Depending on the jurisdiction, you may have the right to request access to personal information we maintain about you, seek correction of inaccurate information, request deletion of certain information, object to or restrict particular processing activities, withdraw consent where consent serves as the legal basis for processing, or request a portable copy of eligible information.
Certain rights may be subject to legal limitations or exceptions. We may also need to verify your identity before fulfilling a request in order to prevent unauthorized access to personal information. If a request cannot be completed, we will provide an explanation where required by applicable law.
Privacy requests or questions may be submitted using the contact information provided below. We will review qualifying requests and respond within the timeframe established by applicable privacy requirements.
Children’s Information
Our website and services are not intended to knowingly collect personal information from children in circumstances where doing so is prohibited by law. Parents and guardians are encouraged to remain involved in children’s online activities.
If we become aware that personal information from a child was collected without the authorization required by applicable law, we will take appropriate steps to address the information, including deletion when legally required.
Third-Party Websites
Our website may contain links, integrations, or references to services operated by independent third parties. Those websites and services may maintain privacy policies and data-handling practices that differ from ours. FALSE ALARM LLC does not control the privacy practices, security measures, content, or policies of independent third-party services.
Customers should review the applicable privacy notice of any external website or service before submitting personal information through it.
International Processing
Personal information may, depending on the services involved and the location of our customers or service providers, be processed or stored outside the jurisdiction where the information was initially collected. Where applicable law imposes requirements on international transfers, we take reasonable measures intended to support appropriate handling and safeguards.
Policy Updates
This Privacy Policy may be revised periodically to reflect changes in our business operations, website functionality, technology, legal requirements, or privacy practices. When changes are made, the updated version will be made available on our website, and the effective date may be revised accordingly.
Customers are encouraged to review this policy from time to time so they can remain informed about the ways personal information may be collected, used, shared, and protected.
Contact Information
For questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact FALSE ALARM LLC using the information below.
FALSE ALARM LLC
6244 CASTLEGATE DR W APT 9307
CASTLE ROCK CO 80108
US
Email: fairliferetailer@gmail.com
Phone: 1-800-648-5415